Blog - Pulse Digital Marketing | Small Business Marketing Tactics
It’s not always about marketing

Oftentimes, as business owners or managers, we think we need better marketing. Usually we do and I am of the mind that most everything can be done better or more effectively or more efficiently. My goal for my clients is to improve inefficiencies and increase profitability and if you’re an entrepreneur, that is likely your goal […]

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Selling Tips from a Buyer’s Perspective
Sellers Tips from a Buyers Perspective

In my job I buy stuff every day. I buy media advertising. I buy printing services. I buy other production services. I buy website development and computer equipment. I buy software and promotional gadgets. Sometimes I giggle at the fact that I get to go to work every day and spend other peoples’ money… But […]

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5 Steps Towards a Balanced Life

Who wouldn’t love to find that perfect balance between work and play, challenge and quiet contemplation, growth and financial stability? Entrepreneurs are especially at risk of losing their equilibrium. There are, however, a few things you can do every day to help create a sense of balance in your everyday life. Holding tight to the following 5 […]

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Capital Ideas YYC: February 18, 2016

Today, in the Capital Ideas page of the Calgary Herald’s Business Section, Capital Ideas members were asked how they use Social Media to reach their business goals. Here was my response: “Businesses use social media in three key ways: networking and engagement, establishing expertise or brand awareness and targeted messaging. LinkedIn and Twitter allow us […]

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Capital Ideas YYC: February 4, 2016

On February 4th, Capital Ideas YYC members were asked about unique ways to market a new business. Here was my response: “Start with a solid digital home base: a mobile-responsive website that is optimized for search. Have a storefront? Own your Google My Business. Get social, share what you know and add value to the […]

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Alberta’s small businesses: work smarter in 2016
Alberta Small Business Work Smarter

The Calgary Herald reported today that Small and medium-sized businesses plan to cut spending 27% this year and that Small business confidence hits another record low in Alberta. In this business climate that you need to make sure every dollar works for you and your best bet is a well-rounded and integrated marketing and sales […]

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Social Summit Calgary 2015 – Day 1 Roundup
Social Summit Calgary - Photo Neil Zeller

Today I had the opportunity to attend The Social Summit in Calgary – a collection of speakers and education sessions on a variety of social media topics relevant to today’s business owners, marketers and social media practitioners. While very little of the information presented was particularly new to me – even though I attended the Seasoned […]

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Capital Ideas YYC: November 5, 2015

On November 5th, 2015, Calgary entrepreneurs were asked what makes Calgary such a great place to do business. Here was my answer: “Calgary is an amazing city with a built-in bent towards business. What makes it great is the people. The entrepreneurial mindset and genuine desire people have to find an authentic fit — that […]

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