Pulse Digital provides marketing services and consulting, management and implementation across a wide variety of marketing activities for small and medium-sized companies. From full-service marketing management and brand strategy development to inbound marketing and social media management, website development, SEO, PPC & digital advertising and more, Pulse Digital creates custom marketing programs that will realize a positive return on investment through extended reach and brand awareness, increased engagement and ultimately conversions and sales.
Marketing Strategy Pulse Check
A marketing strategy Pulse Check is an in-depth review of your existing brand strategy, marketing tactics and competitive set. Who is your audience? What drives them to make a buying decision? How well are you reaching them? What message are you sending? Is it resonating with them? What is your competitive advantage? What new markets should you consider pursuing? How can you move into those new markets? With a marketing strategy Pulse Check, you will receive a prescriptive plan with actionable tactics to improve your company’s position in the marketplace.
According to Hubspot Marketing – the authors of the Inbound Methodology, Inbound Marketing refers to the process of attracting, converting, closing, and delighting would-be customers with a combination of digital marketing strategies. An inbound marketing strategy includes social media, website optimization and content marketing to attract visitors to your website via keyword search; optimized calls-to-action and targeted landing pages to increase conversion of visitors to leads; the use of CRM software, customer data and email marketing to close the sale; and a full feedback loop including surveys and social monitoring to help turn your delighted customers into advocates.
Social Media Strategy, Management & Education
You’ve been told you need to be on today’s social networks with your business but you need a little guidance. Pulse Digital provides a full Social Media Audit & Strategy Report that will help you make the most of today’s social media channels for your industry. With this report, you can implement the plan yourself or contract us to do it for you. Either way, you’ll gain valuable insights into how you can best use these tools to engage with your customers and grow your business community.
Pulse Digital also provides custom social media education sessions for groups or individuals at your workplace. Ask us if this service is right for your you or your team.
Website Development & Search Engine Optimization
Having a robust, user-friendly, responsive and optimized website is a must for any small business. Pulse Digital provides website development and project management services including platform selection, hosting, user experience, copywriting, search engine optimization, content marketing and regular website maintenance. For most small businesses we typically recommend the flexibility of WordPress websites with customization for your industry needs. IDX/MLS integration available for real estate agents & brokers.
Digital & Social Advertising
The amount of data available today makes targeted digital advertising and search marketing among the most vital forms of promotion for most businesses. We will help get your product or service in front of your target audience through social ads, pay-per-click search advertising like Google AdWords, use of Google MyBusiness, and more. We specialize in optimizing small budgets with highly targeted social ads costing as little as $0.07/click.
A full marketing management solution allows you to spend your time running your business while you leave the marketing to us. Following a marketing strategy audit, Pulse Digital will create a strategic marketing plan to suit your budget and then manage all facets of its execution. We work alongside you as your in-house marketing team without your need to make the commitment to hire a salaried Marketing Manager.
Depending on your budget, a full marketing management solution may include any and all elements of digital and traditional marketing including broadcast, print, outdoor and digital advertising, campaign management, promotions, events, sales collateral, web content management & SEO, email marketing and social media management.
Most of Pulse Digital’s traditional marketing services are provided as part of a robust marketing management contract. However, in certain circumstances, Pulse Digital will provide marketing production services in the areas of print advertising, brochure creation, sales materials, point-of-sale items, branded gifts etc.